http://dspace.utalca.cl/handle/1950/91 Search the Channel search http://dspace.utalca.cl/simple-search http://dspace.utalca.cl/handle/1950/9073 Title: The fresh fruit consumer behaviour in Germany: An empirical study with non-seasonal strawberries<br/><br/>Authors: Castedo Valdes, Jorge Alberto; Spiller, Achim (Prof. Guía); Villalobos Mateluna, Pablo (Prof. Guía)<br/><br/>Abstract: The imported fresh fruit in Germany is the major quota in the market, consumers have many choices from different origins. However, some fruits like Berries are considered as seasonal fruits and also part of the domestic production. Strawberries is the most important fruit of the berries group, this special fruit is considered healthy, convenience and easy to eat, but domesticsupply is only in few months during the year (May, June and July). The non-seasonal strawberries are also being introduced from different provenance, the major supplier is Spain. A previous analysis about seasonality was made using the twelve months of the year grouped in 3 factors (Seasonal, non-seasonal and intermediate or late seasonal) to find the seasonality of strawberries according to the consumers opinion. Further, the study use a new methodology to measure the non-seasonal consumer behaviour using as a base the Food-Related Lifestyle methodology and adding new dimensions such as : expected quality of the fruits , environmental issues, emotional aspects and country of origin. The new theory involves 9 dimensions. The sample was taken from a panel data with N=558 in all Germany, finally the main Factor Analysis is run and new model proposed to explain the non-seasonal behaviour of the German strawberry consumer. The opinion’s consumer says that quality of the strawberries is mainly defined by taste and sweet. The proposed model to explain the non-seasonal buying behaviour used the “Expected quality of the non-seasonal strawberries”, “Origin of the nonseasonal strawberries”, “Emotional aspects”, “Food preparation scripts” (FRL-Dimension 3) and “Usage situations” (FRL-Dimension 4) that were found significant variables (Factors). The German consumer consider that non-seasonal strawberries have to be similar in quality to theseasonal ones, origin is consider important, but the preference of a country is still neutral. Special emotional aspects are very linked to the strawberries such as summer time and memories of the childhood that influences in the buying behaviour Consumers are able to buy non-seasonal strawberries due to fast, easy and avoiding to use knife and fork to eat them. The last significant factor is referred to processed strawberries (jelly, marmalades or compote) which also are part of the preference during the non-seasonal period in Germany. Frozen strawberries and environmental issues showed not significant variables for the analysis. The study showsthat consumers with income over 2501 Euros per month and living in cities above 500 000inhabitants are more likely to buy non-seasonal strawberries.<br/><br/>Description: 124 p. http://dspace.utalca.cl/handle/1950/8063 Title: The credibility of the organic certification standards in Brazil<br/><br/>Authors: Haches S., Rolando; Spiller, Achim (Prof. Guia); Mubhoff, Oliver (Prof. Guia)<br/><br/>Description: 86 p. http://dspace.utalca.cl/handle/1950/8062 Title: Effects of a rural poverty alleviation project on production system and farming income<br/><br/>Authors: Soto, Ines; Marggraf, Rainer (Prof. Guia); Diaz Osorio, Jose (Prof. Guia)<br/><br/>Abstract: The study was carried out in the Secano Coastal area, a coastal dryland of Central Chile, geographically located in the community of Curepto, belonging to the Talca province in the Maule region (VII region) from October to November 2003. It used an ex-post fact investigation design with a historic control group (reflexive comparison). Small farmers who participated in the poverty alleviation project Prodecop-Secano (performed from 1997 to 2003) composed the target population. The sample consisted on 90 small farmers selected from 11 localities (characterized in Low, Middle and High land area). The data were collected from the sampled farmers by face-to-face interviews.Mainly, the study investigated if the on-farm income of participating households increased by the comparison of gross margins. It also examined effects on the production system of the farmers, the adoption of more sustainable resource conservation agricultural practices designed to manage drought and erosion risks, which constituted an additional aim of Prodecop-Secano. It explored the risk perception and coping strategies with Lickert-type attitude scales and open questions.Land availability and land tenure did not change since the start of the project. The farm capital increased, mainly because the facilities improved (durable assets). The production system showed some changes as the farmers introduced more labour intensive crops, such as fruit trees and vegetables. Also, some small forest plantations were added. There was no significant improvement on-farm income of the farmers (total sample) between the time before and after the project intervention. As well, there was no unanimous trend in on-farm income among areas. In the Low land-area income decreased, while in Middle and High land areas it increased. The variability of on-farm income also increased strongly. The farmers fear environmental risks -particularly severe droughts- more strongly than economic risks. The adoption of resource conservation agricultural practices -including terraces, irrigation techniques- was highly variable and it found high percentage of farmers that stopped the use of these practices.Keywords: Dry land, income, gross margin, poverty, risk, adoption<br/><br/>Description: 129 p. http://dspace.utalca.cl/handle/1950/8041 Title: Uruguayan beef to the german market: A SWOT analysis<br/><br/>Authors: Clement, Guillermo; Theuvsen, Ludwig (Prof.Guia); Spiller, Achim (Prof.Guia)<br/><br/>Abstract: Forecasts estimate an increase in world beef demand as well as for Europe, whichafter becoming a net beef importer in 2003, is expected to import 700 thousandtonnes in 2013. Within the European Union, Germany is one of the most attractivemarkets, where prices of beef are much higher than the average world beef prices.This opens great possibilities for exporter countries like Uruguay. Nevertheless, inspite of the good international reputation of Uruguayan beef, only 2% of the totaltraded volume is destined to Germany, but it represents 4% of total beef exportrevenues. Furthermore, because of high domestic competition with other agriculturalproductions, it is crucial for farmers to improve the cattle business. Therefore,through Expert-interviews to beef supply chain stakeholders in Uruguay, a SWOTAnalysiswas implemented in order to find out what the main competitive advantagesand the main weaknesses of the beef business to Germany were. The main findings ofthe research indicate that Uruguay has low production costs, has good beefproductionfactors and has experience in the international business. Nevertheless, ithas to improve its heterogeneous cattle supply and the low vertical integrationbetween farmers and slaughterhouses, in order to compete in the challengingGerman market, which has high tariff barriers and where Argentinean beef is themost well-liked. German consumer trends show an increase in organic beef demandas well as in convenience products, but constant beef consumption and an increasein the beef market share of discount stores is expected. In spite of this, Uruguay isable to comply with German requirements, but to do so, it is indispensable that theindustry sector on the one hand, encourages farmers to increase the production ofboth conventional and organic beef, and on the other hand, considers entering theconvenience product business. Finally, it is necessary to increase integration in theUruguayan beef supply chain, with the aim of competing with other agriculturalproductions and make possible for this industry sector to be able to assure futurecattle and therefore make supply contracts with importer firms at better prices.Key Words: SWOT Analysis, Expert interviews, Uruguayan beef industry, Germanconsumer preferences.<br/><br/>Description: 110 p.