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Please use this identifier to cite or link to this item: http://dspace.utalca.cl/handle/1950/4775

Title: The effect of self-affirmation in nonthreatening persuasion domains: Timing affects the process
Authors: Brinol, P.
Petty, R.E.
Gallardo, I.
DeMarree, K.G.
Keywords: self-affirmation; persuasion; attitude; attitude change; self-validation
Issue Date: 2007
Publisher: Society for Personality and Social Psychology, Inc.
Citation: Personality and Social Psychology Bulletin 33 (11):1533 - 1546
Abstract: Most research on self-affirmation and persuasion has argued that self-affirmation buffers the self against the threat posed by a persuasive message; thus, it increases the likelihood that participants will respond to the message favorably. Little research, in contrast, has looked at the effects of self-affirmation on persuasive messages that are not threatening to the self. This research examines mechanisms that can operate under these conditions. Consistent with the idea that self-affirmation affects confidence, the article shows that self-affirmation can decrease information processing when induced prior to message reception (Experiment 1) and can increase the use of self-generated thoughts in response to a persuasive message when induced after message reception (Experiment 2). In addition, Experiment 3 manipulates the timing of self-affirmation to replicate both effects and Experiment 4 provides direct evidence for the impact of self-affirmation on confidence.
Description: Ismael Gallardo. Universidad de Talca
URI: http://dspace.utalca.cl/handle/1950/4775
ISSN: 0146-1672]
Appears in Collections:Artículos en publicaciones ISI - Universidad de Talca

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