Dimension that typify the potential consume of organic foods in the Maule Region, Chile

Abstract

The growing demand for the consumption of organic foods at worldwide level presents sales increasing by over five thousand million dollars per year. Demands extended to development countries like it is the Chilean case, which exports 90% of its production getting an internal market with low development for this type of products. The research tries to identify the constructs to characterize the potential consumers of organic foods. A survey was applied to 422 consumers to carry out the research in the Maule Region, central Chile (C. I. = 95.5%; e = 3.0%). The Information was analyzed through multivariante technic denominated factor analysis of principal components. The main results of the research reveal the existence of four dimensions or constructs, corresponding to: (1) benefits of the organic agriculture; (2) healthy feeding; (3) lifestyles; (4) attribute of organic foods. These four factors influence in the attitude and purchase intention for the consumers toward the organic foods. In addition being key elements when formulating market strategies for organic products.