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Please use this identifier to cite or link to this item: http://dspace.utalca.cl/handle/1950/8787

Title: Preferences for Lamb's Meat in Supermarkets in Temuco, La Araucania Region, Chile
Other Titles: Preferencias hacia carne de cordero en supermercados de Temuco, región de la Araucanía, Chile
Authors: Schnettler, B.
Reyes, P.
Henriquez, J.
Ruff, P.
Sepulveda, J.
Denegri, M.
Miranda, H.
Sepulveda, N.
Lobos, G.
Keywords: Lamb's meat
buying attributes
market segments
Araucano lamb
Issue Date: Sep-2011
Abstract: The low levels of consumption of lamb meat in Chile suggest the need for studies on consumer preferences in order to orient production. A study with this object was carried out to evaluate preferences for various cuts, breeds, state (fresh or frozen) and price of lamb's meat among supermarket buyers in Temuco, Chile, and the existence of different market segments, through a survey of 400 persons. Using a fractional factorial design for conjoint analysis, it was determined that the state of the meat was more important than the cut, the price and the breed, with a preference for meat in half carcasses and quarters, Araucano lamb, fresh, at a medium price level. Four consumer segments were distinguished by analysis of hierarchic conglomerates. The majority group (47.7%) was sensitive to the state and the cut, with preference for meat in quarters, fresh, Texel breed. The second group (25.3%) was sensitive to the breed, presenting the strongest preferences for meat in whole carcass, fresh, Araucano lamb. The third group (14.3%) was sensitive to the price, preferred meat in quarters, fresh, Araucano lamb. The minority group (12.7%) was sensitive to the state and price, preferring meat in quarters, Texel breed, and was the only group which preferred frozen meat and would pay a higher price. The segments were distinguished by age, ethnic origin and satisfaction with food-related life. Thus the commercialisation strategy for lamb in supermarkets in Temuco should concentrate principally on the sale of fresh meat cut in quarters
Description: Lobos, G (Lobos, German). Univ Talca, Escuela Ingn Comercial, Talca, Chile
URI: http://dspace.utalca.cl/handle/1950/8787
ISSN: 0798-2259
Appears in Collections:Artículos en publicaciones ISI - Universidad de Talca

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