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Please use this identifier to cite or link to this item: http://dspace.utalca.cl/handle/1950/8788

Title: Preferences for Berries Among Consumers in Southern Chile: Blueberries Are Produced but Are They Consumed?
Authors: Schnettler, B.
Miranda, H.
Sepulveda, J.
Denegri, M.
Mora, M.
Lobos, G. M.
Keywords: blueberry
brand name
consumer behavior
fruit consumption
market segments
Issue Date: Sep-2011
Publisher: WILEY-BLACKWELL
Citation: JOURNAL OF FOOD SCIENCE Volume: 76 Issue: 7 Pages: S458-S464 DOI: 10.1111/j.1750-3841.2011.02334.x
Abstract: Blueberry plantations in Chile are oriented exclusively towards exports to northern hemisphere countries; however, this fruit has recently been introduced into the domestic market due to the increased supply and a fall in export market prices. Based on the previously mentioned, the objectives of the present study were to evaluate consumer preferences for 3 species of berries (blueberries, strawberries, and raspberries), sold loose (unpackaged) as opposed to packaged and branded, at different prices, in one of the principal blueberry producing areas of Chile; and to distinguish consumer segments by their preferences. To do this a survey was applied to 400 people in the Araucania Region of southern Chile, who were responsible for purchasing fruit for their households. Conjoint analysis showed a preference for raspberries and strawberries over blueberries, packaged and branded, at the lowest price. Total of 2 principal segments were distinguished by cluster analysis: "price sensitive" (42.7%), who preferred strawberries, and "sensitive to species of berry" (47.5%), who preferred raspberries and strawberries. The segments presented different profiles in their demographic make-up and fruit consumption behavior. Strategies are discussed that might reverse the low acceptance of blueberries in the Chilean domestic market.
Description: Lobos, G (Lobos, German)Univ Talca, Sch Commercial Engn, Fac Enterprise Sci, Talca, Chile
URI: http://dspace.utalca.cl/handle/1950/8788
ISSN: 0022-1147
Appears in Collections:Artículos en publicaciones ISI - Universidad de Talca

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