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Please use this identifier to cite or link to this item: http://dspace.utalca.cl/handle/1950/9146

Title: Identification of competitive and strategic constructs to the chilean apples in asiatic markets.
Other Titles: Identificación de constructos competitivos y estratégicos de las exportaciones de manzanas chilenas a los mercados asiáticos
Authors: Adasme-Berrios, C.
Ortega-Rojas, R.F.
Rodriguez-Gutierrez, M.
Lobos-Andrade, G.
Keywords: Competitiveness
competitive strategy
factorial analysis
Issue Date: Jun-2012
Publisher: SOC BRASILEIRA FRUTICULTURA, VIA ACESSO PROF PAULO DONATO CASTELLANE, S-N, JABOTICABAL SP, 14884-900, BRAZIL
Citation: REVISTA BRASILEIRA DE FRUTICULTURA Volume: 34 Issue: 2 Pages: 416-423
Abstract: The research analyzes the competitiveness of apples exportations from Maule's Region, Chile, toward Asian markets of China, Hong Kong, Taiwan and India. The objective was to identify competitive strategies and determine the most important competitive advantage variables. A bootstrap and a factor analysis of principal component analysis (PCA) were carried out determining the strategic constructs. The results found indicate that the competitive strategies of the export sector is focused on achieving economies of scale and optimize production and trade, obtaining lower costs and effective competition in Asian markets.
Description: Lobos-Andrade, G (Lobos-Andrade, German).Univ Talca, Fac Ciencias Empresariales, Talca, Chile
URI: http://dspace.utalca.cl/handle/1950/9146
ISSN: 0100-2945
Appears in Collections:Artículos en publicaciones ISI - Universidad de Talca

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